Dr Pepper Snapple Group

From humble beginnings in Morrison’s Old Corner Drug Store, the company Morrison and Lazenby started has become one of the largest beverage manufacturers in North America. They formed the Artesian Manufacturing & Bottling Company.

Lazenby moved the company from Waco to Dallas in 1923. The company merged with 7-Up became Dr Pepper/Seven UP Inc. on May 19, 1986.

Dr Pepper/Seven UP was purchased by Cadbury Schweppes in March 2, 1995 after the conglomerate became debt-ridden and insolvent. It sold for about US$1.7 billion, plus about US$870 million of Dr Pepper/Seven UP debt.

Cadbury Schweppes emerged in 1969 from the merger of Cadbury plc, a British confectionary and a soft drink company and Schweppes, an international beverage brand.

In 2000, Cadbury Schweppes acquired the Snapple Beverage Group (Snapple).

Three years after acquiring Snapple Cadbury Schweppes combined its four North American beverage companies – Dr Pepper/Seven Up, Snapple, Mott’s and Bebidas Mexico into Cadbury Schweppes Americas Beverages (CSAB).

In May 2008, under the direction of Larry Young, CSAB officially spun off from Cadbury’s confectionary manufacturing division and Dr Pepper brand became part of Dr Pepper Snapple Group, located in Plano Texas.

Dr Pepper Snapple Group, Inc. now is a major beverage company with an integrated business model including brand ownership, bottling, and distribution on nonalcoholic beverages in the United States, Canada and Mexico.
Dr Pepper Snapple Group

The History of Cadbury Schweppes

The History of Cadbury Schweppes
In 1783, in Geneva, Switzerland, Jacob Schweppes independently developed a process of adding carbonation into mineral water and Schweppes was born.

A number of years later, in the United Kingdom in 1824, John Cadbury began selling tea and coffee.

These sales were bolstered by his increasing sales of coca and chocolate.

Cadbury Schweppes was formed in 1969 via merger of Schweppes (predominantly beverages) and Cadbury (predominantly confectionary/chocolate).

Hence, the merger in 1969 was of giants on the carbonated soft drink (CSD) and confectionary (Cadbury) market reflecting their primary lines of business.

Today, Cadbury Schweppes has the largest share of the global confectionary market and a strong regional presence with carbonated soft drinks in North America.

Their carbonated soft drinks portfolio was enhanced greatly through numerous acquisitions, over the years including A&W in 1993 and Dr Pepper/7 Up in 1995.

Outside of the carbonated soft drinks market Cadbury Schweppes acquired Snapple beverages in 2000. In 2005, Cadbury Schweppes has over $11 billion revenue and a stock market valuation over $21 billion.

In 2004, Cadbury Schweppes had a combined 14.4 percent share of the carbonated soft drinks market in the United States.
The History of Cadbury Schweppes