McDonald coffee-house-style: McCafé

Coffee was the most common beverage consumed in the United States until the 1960s, when soft drinks became America’s beverages of choice.

Premium coffee has had a resurgence, first due to the Starbucks coffee chain and then due to the introduction of premium coffees in Dunklin’ Donuts and Burger King establishments. McDonald’s is doing well with its McCafés, which serve mochas and other gourmet coffees in a separate area of selected McDonald’s units.

McCafé is a coffee-house-style food and drink chain, owned by and usually located in McDonald’s restaurants. Created and launched in Melbourne, Australia, in 1993, the chain reflects a consumer trend towards espresso coffees.

As the company opens new restaurants and remodels existing restaurants, it is adding more McCafés in US and European markets. The chain spread to 17 countries by 2001 with the first one in the United States opening in Chicago, Illinois in May 2001 when there were about 300 worldwide.

In December 2016, the company said that they will reintroduce the McCafé concept next year, about eight years after it debuted nationwide. The push follows efforts to upgrade its java and get more of its beans from sustainable sources.
McDonald coffee-house-style: McCafé